The Pyramid Principle
A Story of Love, Legacy and One Man’s Life-long Pursuit to Cure Childhood Cancers
At Concern Foundation, we are proud to support The Pyramid Principle as a powerful tool to raise awareness, inspire action, and drive funding for life saving pediatric cancer research. John Vallely’s story of hope, resilience, and courage in the face of his daughter Erin’s battle with sarcoma reflects the very values that guide our work.
Through nationwide screenings and community initiatives, this film will help spark a national conversation about pediatric cancer and the lives it touches. Just as importantly, we hope it will engage the public to use their financial muscle to help accelerate urgently needed research breakthroughs.
About the Film
The Pyramid Principle tells the powerful story of UCLA Hall of Famer John Vallely and the enduring wisdom he received from his legendary coach and mentor, John Wooden. Wooden’s teachings guided John through his daughter Erin’s three-year battle with pediatric cancer and continue to fuel his mission to advance research for childhood cancers.
This moving film is a story of hope, faith, and resilience showing us how to face life’s greatest losses, lead with integrity, and leave behind a legacy that truly matters.
This film is more than a sports story. It’s about how we rise when life breaks us and how legacy can inspire hope for the future.
Why It Matters
Pediatric cancer is the #1 disease-related cause of death for children under 19.
Sarcoma research remains critically underfunded.
By supporting this project, you help fuel awareness, research, and the hope that no family has to endure this journey alone.
How You Can Make a Difference
You can join us in two meaningful ways:
Fund Sarcoma Research Directly
Your gift will support Concern Foundation’s mission to fund innovative research that leads to breakthroughs in treatments for sarcoma and other pediatric cancers.
Support the Film & Impact Campaign
Help bring The Pyramid Principle to audiences everywhere. Your support fuels a movement to inspire awareness and action.
By turning inspiration into action, you can help us fuel the next generation of cures for pediatric sarcoma.